Accurate mailing data is key to the success of all Direct mail campaigns as the quality will affect the return on investment at many levels including wastage, postage costs and brand perception.
We work with specialist mailing data intelligence providers enabling us to clean and enhance your data to ensure you get the most from your investment. We offer a FREE data health-check service that will identify deceased records, gone-aways, change of addresses or MPS registered, ensuring that your mailing reaches the right people.
We can also source additional records on your behalf to match your target market.
Our range of mailing data services includes:
- List cleaning
- Salutation creation
- Merge, purge and de-duplication
- Address enhancement
- PAF address formatting and post-coding
- MPS, gone-away and bereavement suppression
- Mailsort and PressStream sortation for additional postal discount
- Mailing data preparation for all DSA carriers
The quality of data used in a mailing can seriously affect the success of your campaign and ultimately, return on investment. We provide quality Data Management and Processing services that can help you prepare and enhance the correct data for your requirements, and manage it to maximise your return.
As an example, we can help you maximise your postage savings by screening your mailing data against Post Office Address File verification (PAF), refine your data to remove duplicate entries and gone-aways and ensure you comply with the Data Protection Act by screening against Mailing Preference Files.
Mailing Returns Management
To ensure that your database remains clean and up to date, we can manage any postal returns on your behalf. We will manage all returns, capture data and, if required, update your database to ensure that wastage is minimised in all future campaigns.
Contact us now for more information on Mailing Data Management – you have nothing to lose and could save a lot of money.