Different customers will want to interact with your company and brand in different ways. Multiple-channel marketing enables you to connect using their preferred method. Offering both complementary online and offline communication methods will ensure no market segment is missed out and also maximise your return on investment
Our multi-channel marketing services include: email; direct mail; SMS; transactional mail; product fulfilment; time-critical customer communications; response handling through web, email, phone and postal responses; response channel analysis; and data cleansing and enhancement.
Email is a quick and informal method of communicating, most productively used as a means of communicating a simple piece of information, updates or news that people can glance at and get in a moment. Recent studies show that 51% of people delete emails within two seconds and only 27% of consumers spend time reading them.
Direct mail is reliable, believable and considered a medium of authority, with more than 50% of mail items being opened and 56% of consumers spending time reading mail, of which the highest rates of interaction result from promotional offers.
Research has proven that coordinating e-mail and direct mail results in a 24% higher return on investment than using the two methods on their own. Using e-mail and direct mail together in a carefully planned approach, builds on the strengths of each method, maximising the effectiveness of your marketing communications.
JPS Print Consultants can advise and guide you towards the best approach for your Email and Postal campaign, leading to an increase in interest from potential customers, an increase in conversions and greater revenue for a higher return on investment.
Contact us now for more information on Email and Postal services – you have nothing to lose and could save a lot of money.