For the first time in months, the news for the economy is looking positive. The vaccine roll out is a huge success, hundreds of thousands receiving it daily and the takeup is higher than anyone expected.
Now that the lockdown restrictions are starting to ease here in the UK, we have been urging our clients to think about ramping up their marketing activities to increase brand awareness and re-build relationships which may have been lost over the last 12 months.
The pandemic has clearly demonstrated how some companies (within the same industry) have cut back on their marketing and others have changed the way they operate, carried out more marketing and are reaping the benefits.
The best time to advertise your company is when others are not. Now is the perfect opportunity to communicate with your customers and let them know about your current services. A simple message like “we are open, you may not have used our online service before, but we can deliver directly to your door.”
There are many ways of communicating with your customers, you don’t need to be sending out expensive glossy brochures all the time, you could send out leaflets, postcards, smaller brochures or even a letter.
Seasonal events provide the perfect marketing opportunity to reach out to customers
Gearing your marketing towards certain themes or special occasions often helps boost sales – Black Friday probably being the most successful.
There are a number of other occasions coming up – Easter, Father’s Day, a raft of bank holidays and lots of birthdays throughout the year not to mention Christmas which will soon come around again. These occasions make people want to buy for their loved ones, friends and family and it is these occasions that give you the opportunity to tempt them to buy from you. Increase your marketing activity now, whether it be via social media, email or direct mail and gain more customers.
Design, mail and printing services from JPS Print Consultants
We offer a full range of services to help our clients reach their customers, from designing the campaign itself, through to printing and mailing out.
“JPS Print Consultants have been fulfilling the print and mailing of our seasonal brochures for the past few years. They make the whole process easy and are always quick to respond and ready to help. They deliver to our tight deadlines and keep me updated throughout the project. I would definitely recommend their services.”
Sally Barnard, Lucketts Travel
“We have been working with JPS print consultants for quite a while for the printing of our Mail order catalogues. They offer excellent service, quality and very competitive prices. I would have no hesitation in recommending them. We work with Jason Smith who is extremely professional and at all times helpful.”
Tony Shepherd, Jollimans Essentials Ltd
Our objective is to make the whole process easy for you, so you have peace of mind that the job is being done efficiently and effectively, leaving you more time to carry out your normal job.
Contact Jason at JPS Print Consultants today to see how we can support your marketing activities
To find out more information and discuss your latest marketing plans in more detail please contact Jason Smith on 0800 0834 827 or firstname.lastname@example.org